February 19, 2021 How To Choose an Office Location For Your Law Firm

How To Choose an Office Location For Your Law Firm

Must you rent an office in the most prestigious building downtown? Should you buy a storefront close to a busy intersection? Do clients even care? Work-life balance and value per square foot matter, but the most important factor will always be: The lead generation...

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November 4, 2020 Guide To Local Service Ads (LSAs) For Lawyers in 2022

Guide To Local Service Ads (LSAs) For Lawyers in 2022

Local Service Ads (LSAs), a relatively new feature in the Google Ads platform, can be a great way for law firms to get calls from prospective clients. You only pay for actual leads (in theory), and if you get a junk call, you can dispute the charge. This article will...

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November 2, 2020 How Much Should Law Firms Spend on Marketing?

How Much Should Law Firms Spend on Marketing?

Much has been written about what percentage of gross revenue law firms should spend on marketing (see the National Law Review (1)), so we won’t repeat those figures here. Besides, that doesn’t give you actionable information about how to allocate that budget, what...

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October 19, 2020 How Do You Market a Personal Injury Law Firm?

How Do You Market a Personal Injury Law Firm?

All things being equal, the sheer number of options when it comes to personal injury representation should mean that the likelihood of your personal injury law firm being chosen without any form of advertising or marketing is pretty small. Of course, all things are...

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