November 2, 2020 How Much Should Law Firms Spend on Marketing?

How Much Should Law Firms Spend on Marketing?

Marketing is an essential part of establishing a successful business, whether you’re a law firm, a car insurance company, or any other enterprise. However, simply putting your name out there without a plan isn’t a great idea, especially since the most effective type...

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October 19, 2020 How Do You Market a Personal Injury Law Firm?

How Do You Market a Personal Injury Law Firm?

All things being equal, the sheer number of options when it comes to personal injury representation should mean that the likelihood of your personal injury law firm being chosen without any form of advertising or marketing is pretty small. Of course, all things are...

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October 14, 2020 How Do You Market a Criminal Defense Law Firm?

How Do You Market a Criminal Defense Law Firm?

Because it’s such a broad category of legal practice – and one rife with competition among firms – criminal defense law is a great example of an industry in which success is largely determined by marketing. Simply putting out a sign labeling you a criminal defense law...

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July 10, 2020 Is Yext Worth the Price for Law Firms (is it a Scam)?

Is Yext Worth the Price for Law Firms (is it a Scam)?

Yext is a service that enters important information about your law firm (including your address, phone number, hour of operation, and more) into a few dozen local search directories. It’s commonly used by law firms to streamline the process of listing their website...

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July 9, 2020 What Are the Differences Between SEO, SEM & SMM?

What Are the Differences Between SEO, SEM & SMM?

If you’re interested in growing business by increasing traffic to your company’s website, you need to be familiar with some terms, especially SEO, SEM, and SMM. All of these acronyms stand for concepts that are crucial to gaining more website traffic through the use...

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