Majux Blog

Spam + Scam Emails Targeting Law Firms – 2017 in Review

Spam emails targeting lawyers have affected firms even before the early days of SEO for law firms.  We work with a large amount of law firms across...

The Dangers of Using Content Subscription Services for Your Website (Particularly for Accounting + Financial Websites)

I'm sure many people know about issues surrounding duplicate content.  This post is inspired by a strange trend we are seeing related to the...

Is the Word “Lawyer” or “Attorney” More Commonly Used in Google Search?

A few years ago, we did a post on this topic; i.e., the relative popularity of the word ‘attorney’ vs. ‘lawyer’ in Google searches related to legal...

Using Data to Drive Content Marketing Strategy

It may not seem like content writing and data analysis would work well together. Blogging and analytics both require a completely different set of...

Do You Need a Secured SSL Certificate Just Because GoDaddy Says So?

Two weeks ago, I received not one, but three calls from GoDaddy in which their sales reps cited nonexistent Google penalties and a Vice article to...

ADA Website Accessibility Lawsuits and Compliance Audits

The Americans with Disabilities Act is a piece of landmark legislation enacted in 1990 to ensure that all Americans had equal access to numerous...

How to Write Great Mobile Text Ads – 4 Tips

TL;DR: It is important to write great mobile text ads because: To reach valuable mobile clicks on AdWords ads in this highly competitive channel you...

Long Tailed Keywords In PPC – 3 Tips to Use Them

You have probably heard talk about long tailed keywords in PPC  - they are mentioned in all the major blogs from PPC Hero to Search Engine Journal....

Scam Emails Targeting Attorneys in 2016

It's 2016.  Take a step back and think about how far SEO for law firms has come in the past year.  I am blown away that SAAS companies servicing...

Internet Marketing in 2016 – Get Mobile

If you are reading this, you are probably on a mobile device right now. And I don’t blame you - mobile has completely taken over the world of SEO...
Guest Post on PPC Hero – How to Optimize for Velocity

Guest Post on PPC Hero – How to Optimize for Velocity

In my latest guest post I discuss how to optimize for velocity. You need to be there when your customers contact your business and when you are not there for them...they go with your competitor. Think of how many times in your own life you have: Hung up the phone...

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HOW TO: Match Your PPC Ads to User’s Search Queries

HOW TO: Match Your PPC Ads to User’s Search Queries

A fundamental rule of pay per click is that you want your ad to match the user's exact search as closely as possible. This close match informs Google, as well as the user, that yours is the ad to click on. As a bonus these closely matched ads have the highest click...

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Guest Post on PPC Hero – What to Do About Low Quality Leads

Guest Post on PPC Hero – What to Do About Low Quality Leads

In my latest guest post I wrote about a problem that many Internet marketing deal with - receiving low quality, unqualified leads from PPC advertising. You can check it out on the PPC strategy blog PPC Hero. Overview: This post covers: Why so many unqualified leads...

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Reach Customers At Multiple Touch Points

Reach Customers At Multiple Touch Points

Why don’t my potential customer’s remember my business - Have you ever thought that? Have you called potential customers after they filled out your form specifically asking for a follow up phone call only to be treated like a cold calling telemarketer? It seems as if...

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Creating a PPC Campaign – Start with Your Core Audience

Creating a PPC Campaign – Start with Your Core Audience

Like anyone else, when we create a PPC campaign for law firms or for and other of our clients, one of our first thoughts is: Who is the intended audience for this product or service? This particularly vital since we handle many clients in business verticals where the...

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5 Essential Elements of a Profitable PPC Campaign

When you are new to creating PPC campaigns, the amount of options can be intimidating, overwhelming and frustrating. You probably read about the variety ad extensions, different keyword match types, the mountain of ad networks and more ad formats than you know what to...

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The Magic of The Match in Paid Search Ads

The Magic of The Match in Paid Search Ads

A common problem Internet advertisers experience is what I call match deficit where they include a message in their ads that doesn’t match with something the user expects. This problem simply crushes conversion rates and leaves the advertiser basically just throwing...

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The Basics of Brand Protection Using SEO and Paid Search

The Basics of Brand Protection Using SEO and Paid Search

Brand Protection is an aspect of online marketing that is often overlooked.  To be clear, reputation management is not what I am talking about in this post.  What I'm talking about is the strategy of using paid search and/or SEO to crowd out competitors who are using...

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