Link building is one of the most time-consuming and enigmatic search engine optimization (SEO) practices, but it’s a necessary evil for law firms. You won’t rank well on Google without backlinks, and furthermore, you won’t outrank your opponents if you don’t have...
READ ARTICLE
Freelancing and remote work is all the rage in 2021, and the legal profession is no different. Lawyers, paralegals, law firm librarians, and the like are turning to online platforms that pair them with clients and pay a decent rate. Here’s our guide to alternative...
READ ARTICLE
Yes, Call Ads are an excellent mechanism for generating phone calls to your business. It’s a frictionless experience for web users: they Google a term, see your Call Ad, click on it, and their mobile device dials your number. There is no real drop-off point, and the...
READ ARTICLE
Must you rent an office in the most prestigious building downtown? Should you buy a storefront close to a busy intersection? Do clients even care? Work-life balance and value per square foot matter, but the most important factor will always be: The lead generation...
READ ARTICLE
Local Service Ads (LSAs), a relatively new feature in the Google Ads platform, can be a great way for law firms to get calls from prospective clients. You only pay for actual leads (in theory), and if you get a junk call, you can dispute the charge. This article will...
READ ARTICLE
Much has been written about what percentage of gross revenue law firms should spend on marketing (see the National Law Review (1)), so we won’t repeat those figures here. Besides, that doesn’t give you actionable information about how to allocate that budget, what...
READ ARTICLE
