Majux Blog
Using Data to Drive Content Marketing Strategy
It may not seem like content writing and data analysis would work well together. Blogging and analytics both require a completely different set of tools, skillsets and approaches. However, in the context of driving visitors to your website and engaging them with your...
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Do You Need a Secured SSL Certificate Just Because GoDaddy Says So?
Two weeks ago, I received not one, but three calls from GoDaddy in which their sales reps cited nonexistent Google penalties and a Vice article to fear-monger (upsell) misinformation regarding SSL certificates. We own and manage a ton of sites and urls so calls like...
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ADA Website Accessibility Lawsuits and Compliance Audits
The Americans with Disabilities Act is a piece of landmark legislation enacted in 1990 to ensure that all Americans had equal access to numerous aspects of American society by “assur[ing] equality of opportunity, full participation, independent living, and economic...
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How to Write Great Mobile Text Ads – 4 Tips
TL;DR: It is important to write great mobile text ads because: To reach valuable mobile clicks on AdWords ads in this highly competitive channel you need your ads to have a high ad rank. Ad rank is a combination of your maximum cost per click bid and your quality...
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Long Tailed Keywords In PPC – 3 Tips to Use Them
You have probably heard talk about long tailed keywords in PPC - they are mentioned in all the major blogs from PPC Hero to Search Engine Journal. In fact, it feels like I can’t read or see anything without them being mentioned....long tailed keywords are basically...
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Scam Emails Targeting Attorneys in 2016
It's 2016. Take a step back and think about how far SEO for law firms has come in the past year. I am blown away that SAAS companies servicing virtual legal practices is a real, healthy industry. Five years ago, you would have been hard-pressed to find a...
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Internet Marketing in 2016 – Get Mobile
If you are reading this, you are probably on a mobile device right now. And I don’t blame you - mobile has completely taken over the world of SEO management in 2016. You see mobile devices everywhere... in the hands of customer's in line at Starbucks, in the bathroom...
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Guest Post on PPC Hero – How to Optimize for Velocity
In my latest guest post I discuss how to optimize for velocity. You need to be there when your customers contact your business and when you are not there for them...they go with your competitor. Think of how many times in your own life you have: Hung up the phone...
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Guest Post on Search Engine Journal – How to Write High Quality Clickable Ads (No Matter What Network You are On)
In my latest guest post I discuss how to write high quality clickable ads, no matter what network you are on. While there are certainly differences and quirks in each network (facebook, Google, twitter, etc.) there are certain strategies and techniques which...
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Guest Post on WordStream – 3 Ways to Win Cyber Monday With PPC
In my latest guest post I wrote about some strategies for how to optimize your PPC campaign for Cyber Monday. Cyber Monday takes place on November 30th and is when many online retailers have their most profitable day. In fact, last year Cyber Monday generated $40...
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