June 22, 2021 Is There a Website For Attorneys Like Upwork?

Is There a Website For Attorneys Like Upwork?

Freelancing and remote work is all the rage in 2021, and the legal profession is no different. Lawyers, paralegals, law firm librarians, and the like are turning to online platforms that pair them with clients and pay a decent rate. Here’s our guide to alternative...

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May 14, 2021 Should You Be Using Call Ads (Call Only Ads) To Get Leads?

Should You Be Using Call Ads (Call Only Ads) To Get Leads?

Yes, Call Ads are an excellent mechanism for generating phone calls to your business. It’s a frictionless experience for web users: they Google a term, see your Call Ad, click on it, and their mobile device dials your number. There is no real drop-off point, and the...

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February 19, 2021 How To Choose an Office Location For Your Law Firm

How To Choose an Office Location For Your Law Firm

Must you rent an office in the most prestigious building downtown? Should you buy a storefront close to a busy intersection? Do clients even care? Work-life balance and value per square foot matter, but the most important factor will always be: The lead generation...

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November 4, 2020 Guide To Local Service Ads (LSAs) For Lawyers in 2022

Guide To Local Service Ads (LSAs) For Lawyers in 2022

Local Service Ads (LSAs), a relatively new feature in the Google Ads platform, can be a great way for law firms to get calls from prospective clients. You only pay for actual leads (in theory), and if you get a junk call, you can dispute the charge. This article will...

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November 2, 2020 How Much Should Law Firms Spend on Marketing?

How Much Should Law Firms Spend on Marketing?

Much has been written about what percentage of gross revenue law firms should spend on marketing (see the National Law Review (1)), so we won’t repeat those figures here. Besides, that doesn’t give you actionable information about how to allocate that budget, what...

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