Freelancing and remote work is all the rage in 2021, and the legal profession is no different. Lawyers, paralegals, law firm librarians, and the like are turning to online platforms that pair them with clients and pay a decent rate. Here’s our guide to alternative...
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Yes, Call Ads are an excellent mechanism for generating phone calls to your business. It’s a frictionless experience for web users: they Google a term, see your Call Ad, click on it, and their mobile device dials your number. There is no real drop-off point, and the...
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Must you rent an office in the most prestigious building downtown? Should you buy a storefront close to a busy intersection? Do clients even care? Work-life balance and value per square foot matter, but the most important factor will always be: The lead generation...
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Though it may not get as much attention as search engine optimization or digital advertising, link building is a crucial part of any successful online marketing campaign, and when it’s done right, the results speak for themselves. However, acquiring backlinks to your...
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When they were initially rolled out, Google’s Local Service Ads were seen as a huge opportunity for local businesses to stand out among search results in their area, but this option was closed to all but a few legal practices – at least, at first. In August 2020, the...
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For businesses of every stripe, advertising through Google has long been an excellent method of attracting new customers and clients, but recently the Internet giant has rolled out an even more useful tool for owners: Local Service Ads. In an effort to increase...
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