Though it may not get as much attention as search engine optimization or digital advertising, link building is a crucial part of any successful online marketing campaign, and when it’s done right, the results speak for themselves. However, acquiring backlinks to your...
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When they were initially rolled out, Google’s Local Service Ads were seen as a huge opportunity for local businesses to stand out among search results in their area, but this option was closed to all but a few legal practices – at least, at first. In August 2020, the...
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For businesses of every stripe, advertising through Google has long been an excellent method of attracting new customers and clients, but recently the Internet giant has rolled out an even more useful tool for owners: Local Service Ads. In an effort to increase...
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Marketing is an essential part of establishing a successful business, whether you’re a law firm, a car insurance company, or any other enterprise. However, simply putting your name out there without a plan isn’t a great idea, especially since the most effective type...
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Whether you work in a law firm or operate as a solo practice, you’ve probably put a lot of thought into how you can get your name out there for potential clients to find. In the past, certain forms of communication between attorney and client were heavily regulated,...
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All things being equal, the sheer number of options when it comes to personal injury representation should mean that the likelihood of your personal injury law firm being chosen without any form of advertising or marketing is pretty small. Of course, all things are...
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