SEO for Law Firms + Attorneys

Search engine optimization (or SEO) refers to the search marketing techniques and strategies that allow your law firm to be found online by potential clients at the exact time they are looking for legal assistance and have a strong intent to hire an attorney. SEO combined with a targeted content strategy is the most stable form of digital marketing that you can employ as part of your law firm’s overall digital strategy.

Is “Law Firm SEO” different than general SEO?

There are some unique considerations when it comes to providing SEO services for law firms or attorneys. The online search landscape for legal service providers is extremely competitive (one of the most competitive niches on the internet), making it difficult to generate leads without a well-honed and well-planned strategy from an agency that has produced results for other firms. The time involvement to execute on that plan is another reason why selecting an experienced agency is essential. Many agencies who are not experienced in generating business for law firms will waste hundreds of man hours trying to figure it out through trial-and-error while the client pays them for that on-the-job training. This scenario can cost you budget , but more importantly, costs you time (sometimes months or years) that you could have been generating clients.

Bernie Clark, the Founder of Majux, spent 15 years in Marketing Leadership roles at litigation and full-service law firms in New York and Philadelphia. He has sat in your seat as the consumer of business development and marketing services. That, alongside our track record of providing real results (leads) for our clients has made Majux one of the industry leaders in providing online marketing services in the legal industry. Best yet, by partnering with us, you don’t need to worry about learning emerging best practices for technical website optimization, creating content or dictating strategy. You can focus on servicing your clients while we work on filling your funnel with quality leads – all you have to do is handle the intake for all the new clients we are about to send your way.  

SEO / Inbound Marketing


  • Research/Strategy
  • Content Marketing
  • Conversion Optimization
  • GMB Listing Optimization
  • Onsite Optimization
  • Onsite Management
  • Reputation Management
  • Technical SEO
  • Tracking/Reporting

Why is SEO important for law firms?

There are many reasons why attorneys and law firms should be investing in a solid SEO strategy. Some of the benefits of implementing a well-balanced SEO and content strategy include:

Competing law firms and lawyers are using SEO and content marketing strategies

If you’re not already devoting marketing resources towards attracting new clients online, you’re late to the game. Now more than ever, your competitors are taking market share by investing in SEO strategy. In the last fifteen years, an entire generation of individuals and executives who are in a position to purchase legal services (either within their organization or on their own) has become knowledgeable and comfortable doing their research online. People use the internet every day to conduct research to make help them purchase decisions. If you’re not SEO strategies, you are letting your competition dominate the search space – making your business nearly invisible.

Traditional law firm marketing strategies aren’t enough to generate new leads anymore

Historically, traditional marketing techniques and word-of-mouth was enough to get new clients for your law firm. However, in today’s hyper-connected age, a solid digital marketing and SEO strategy is critical to generating leads and increasing revenue. There are few people who have a lawyer on hand when a need for legal assistance arises. These people will begin the process of searching, evaluating, and choosing an attorney or law firm completely online. If you’re only relying on traditional or non-digital marketing strategies to generate new leads, you are essentially nonexistent to these searchers.

Local customers are searching for legal services nearby

When you employ a focused SEO and content strategy, you are able to target local clients that are more likely to actually use your services. We often have law firms reach out to us who are generating a large amount of traffic but not getting any new clients.  When we dig into what is going on, we find that their current agency is chasing traffic rather than potential clients in their state who can actually hire them.  Even worse, what if a potential client in the the real world was referred to you and they couldn’t find you on the web? What if when they search for you, all of your competitors’ information came up instead? That would be disasterous.  You would be giving away market share.

SEO Results That Matter

Our solutions are tailored to fit your firm’s size, practice areas, location, and budget. We continually update the metrics below which average the first 6 months of results for every lawyer we’ve worked with over the years (last updated February of 2019).

Law Firm SEO with Majux

Majux has quickly grown into one of the preeminent digital agencies for law firms in the country. We have successfully obtained coverage for our law firm clients in major national online and print publications. You may have seen them featured in Newsweek, Vice, BuzzFeed, The New York Times,, The American Bar Journal, The Huffington Post, USA Today, Forbes, and other sites.

How is Majux different than other law firm SEO companies?

We know every SEO agency promises to get you listed on the first page of Google and increase traffic to your website. To us, this is just a feeder to what really matters – qualified calls and contact form completions from potential clients. That is why we call these metrics “vanity metrics”.  

For instance, there is a common complaint we hear when new law firms contact us: their current agency was able to increase the number of visitors to the website, but that traffic did not produce high-quality, prospective clients. Many SEO agencies are producing (and reporting on) these vanity metrics – which are ultimately all for show. Is the extra traffic to your attorney or law firm site worth your investment if it does not result in any real results: real phone calls, real emails, and ultimately, real clients seeking your legal services?

Majux can offer law firms and attorneys something the other agencies can’t: a full-solution marketing strategy focused on building revenue and attracting new clients for your practice.

Tracking SEO Results for Your Law Firm – We are CRAZY for Data

Another common complaint that we hear when a firm first gets in touch is how the management has no idea what is being done, what is being tracked, and/or whether what they are being told is true.  At Majux, data is at the core of every decision we make.  We build fully customized dashboards for our clients that can report on any KPI that you find useful – full call data, form fills, the performance of specific pages or content areas, retargeting vs. display advertising vs. paid search, sponsorship campaigns, etc.  These dashboards are hooked directly up to the raw sources of your data and are able to be accessed at any time. This keeps us honest and gives you the data that you need when it is convenient for you.  You wil never have to wonder if your agency is spinning bad results, or worse, outright lying to you.

We Work with Law Firms of All Stages

Whether you have just broken off to create your own firm or already have an online marketing strategy in place, we can help. We’ve helped attorneys launch new practices, run national practices, increase perceived authority in a practice area, and get new clients in narrowly-focused and emerging areas of litigation. We start with your clearly-expressed goals and custom-tailor a solution to achieve those goals.

Don’t Get Locked into a Long-Term Law Firm SEO Contract

If you’ve worked with a large law firm SEO agency before, you may have been a victim of being held hostage with no results. Sometimes, these agencies will hold onto your digital assets (essentially making you rent them back) or lock you into long-term contracts. A long-term contract can be outright dangerous to the long-term stability of your law firm.

In the digital world, UX and customer expectations are constantly evolving. Google is constantly changing how they evaluate websites. Your potential clients are changing the way they interact with websites. Phone manufacturers are creating devices with new widths that change the way your website appears and potential clients interact with it.

If you’re locked into a long-term contract, as these changes occur, you’re often getting up-charged for now-necessary tasks that fall outside of the “current scope” of your project. We’ve had to rebuild a large number of websites for firms nearly overnight as a result of a large national marketing agency taking their website down when a decision was made to stop paying them for producing no results.

When you work with us, you own all of your assets – your website, your domain, your hosting, your call tracking, everything. You are not renting anything from us.

Our Average Client Relationship Age is 4 Years

We recently calucated the average life of our entire client base.  That average was 3.5 years – and that’s only because we have so many clients that have recently made the choice to leave their old agency and switch to Majux. We have several clients that have been with us since the beginning of our company eight years ago .  We are proud to have a 90% client retention rate year-over-year and honored to take that statistic as a testament to the partnerships that we have built with our clients and the real results we provide for them.  To that effect, we prefer to let the results we produce make the case for you wanting to work with us. That is why all of our engagements are on a 60-day termination. If we don’t prduce results; you can leave, but that doesn’t happen very often.

Our Law Firm Marketing Services:

  • Research & Strategic Planning
  • Website Design & Development
  • On-site SEO Optimization
  • Technical SEO Optimization
  • Local Directory Listing Optimization
  • Reviews/ Reputation Management
  • Content Marketing
  • Analytics Tracking & Reporting
  • Conversion Optimization

Legal SEO & Marketing Service Experience:

  • Plaintiff’s Personal Injury
  • Criminal Defense
  • Commercial Litigation
  • Corporate and Securities
  • Bankruptcy
  • Divorce and Family Law
  • Immigration
  • Trust and Estates
  • Medical Malpractice
  • Maritime & Admiralty Law
  • Civil & Constitutional Rights

A Different Approach to Internet Marketing and SEO for Law Firms

At Majux, you get to partner with a team experienced in driving real revenue for national and regional law firms. Partner with us  so you can focus on servicing your clients rather than filling your funnel.

To get in contact with us fill out the contact form below or give us a call at (215) 309-1631.

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