Majux Blog

Did Findlaw Take Your Website Down?

Every attorney or agency knows of someone who had a nightmare experience with FindLaw. If you find yourself wondering how to get out an abusive...

How We Delivered 2,473 Conversions to a Banking Client in 6 Days at a ~$9 CPL

  The SBA’s recent Paycheck Protection Program (PPP) sent the nation scrambling; small business owners rushed to accumulate the necessary...

How To Find Problematic SEO Pages by Using Google Analytics Landing Page Reports

As a law firm SEO agency, we are constantly looking for better ways to monitor performance and find opportunities. We have keyword tracking...

How Your Law Firm Can Beat Expensive CPCs with Custom Intent Audiences

Google advertising for law firms is tricky -- on one hand, you could spend absurd amounts of money per click on search ads, and on the other hand,...

Spam + Scam Emails Targeting Law Firms (Updated 2019)

Spam emails targeting lawyers have affected firms even before the early days of SEO for law firms.  We work with a large number of law firms across...

The Dangers of Using Content Subscription Services for Your Website (Particularly for Accounting + Financial Websites)

I'm sure many people know about issues surrounding duplicate content.  This post is inspired by a strange trend we are seeing related to the...

Is the Word “Lawyer” or “Attorney” More Commonly Used in Google Search?

A few years ago, we did a post on this topic; i.e., the relative popularity of the word ‘attorney’ vs. ‘lawyer’ in Google searches related to legal...

Using Data to Drive Content Marketing Strategy

It may not seem like content writing and data analysis would work well together. Blogging and analytics both require a completely different set of...

Do You Need a Secured SSL Certificate Just Because GoDaddy Says So?

Two weeks ago, I received not one, but three calls from GoDaddy in which their sales reps cited nonexistent Google penalties and a Vice article to...

ADA Website Accessibility Lawsuits and Compliance Audits

The Americans with Disabilities Act is a piece of landmark legislation enacted in 1990 to ensure that all Americans had equal access to numerous...
Creating a PPC Campaign – Start with Your Core Audience

Creating a PPC Campaign – Start with Your Core Audience

Like anyone else, when we create a PPC campaign for law firms or for and other of our clients, one of our first thoughts is: Who is the intended audience for this product or service? This particularly vital since we handle many clients in business verticals where the...

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5 Essential Elements of a Profitable PPC Campaign

When you are new to creating PPC campaigns, the amount of options can be intimidating, overwhelming and frustrating. You probably read about the variety ad extensions, different keyword match types, the mountain of ad networks and more ad formats than you know what to...

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The Magic of The Match in Paid Search Ads

The Magic of The Match in Paid Search Ads

A common problem Internet advertisers experience is what I call match deficit where they include a message in their ads that doesn’t match with something the user expects. This problem simply crushes conversion rates and leaves the advertiser basically just throwing...

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The Basics of Brand Protection Using SEO and Paid Search

The Basics of Brand Protection Using SEO and Paid Search

Brand Protection is an aspect of online marketing that is often overlooked.  To be clear, reputation management is not what I am talking about in this post.  What I'm talking about is the strategy of using paid search and/or SEO to crowd out competitors who are using...

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What’s In It For Me? Critiquing 5 Great PPC Ads

What’s In It For Me? Critiquing 5 Great PPC Ads

If a potential customer looks at your PPC ad and can’t immediately understand how it benefits them, then you have probably already lost them. There are too many other results on the search engine results page (SERP) and they won’t spend time investigating your ad and...

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5 Ways to Use Twitter to Improve Your AdWords Campaigns

5 Ways to Use Twitter to Improve Your AdWords Campaigns

When people think about twitter they often think about embarrassing celebrity tweets (aka anything Donald Trump tweets) and sentences that are full of hashtags. What they often don’t think about is business results - but they should! With 304 million active users on...

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17 PPC Optimization Tips

17 PPC Optimization Tips

Pay per click (PPC) marketing are those ads that you see on Google, facebook, LinkedIn and pretty much everywhere else you look on the Internet. This marketing channel is one of the quickest and most efficient ways to increase leads and sales online. If you are trying...

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How To Start An Adwords Campaign

How To Start An Adwords Campaign

The AdWords interface opens and presents a million different possibilities. And that is exactly the problem -  what was supposed to be an exciting and easy form of advertising is completely overwhelming. You know you want to begin an AdWords campaign, but you have no...

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Landing Page Help: Pick a Goal and Run With It

Landing Page Help: Pick a Goal and Run With It

You are using pay per click advertising effectively, or so you think. You know this much... that users do go to your page, but then they leave. Sometimes they go to another page on your website, sometimes they click on the link to check your facebook page and...

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