The Majux
Law Firm Marketing Blog

At Majux, we’ve worked with scores of law firms over the past decade – boutique firms, single-attorney practices, regional firms, and larger law firms bordering on corporate size. Some of these offices have a full marketing staff, some have a singular marketing manager, and some have only an attorney and paralegal. In this article, we […]

Keywords allow law firms to connect with potential clients at the moment they are seeking their services. If you rank for the right keywords, you can generate leads passively, for free. But before you can start generating leads, you’ll need to know how to find these keywords and how to optimize your content to rank […]

Link building is one of the most time-consuming and enigmatic search engine optimization (SEO) practices, but it’s a necessary evil for law firms. You won’t rank well on Google without backlinks, and furthermore, you won’t outrank your opponents if you don’t have more, or better, backlinks than they do. This guide explains the necessity of […]

Freelancing and remote work is all the rage in 2021, and the legal profession is no different. Lawyers, paralegals, law firm librarians, and the like are turning to online platforms that pair them with clients and pay a decent rate. Here’s our guide to alternative legal service providers (ALSPs), how much they cost to use, […]

Yes, Call Ads are an excellent mechanism for generating phone calls to your business. It’s a frictionless experience for web users: they Google a term, see your Call Ad, click on it, and their mobile device dials your number. There is no real drop-off point, and the lead does not even need to visit a […]

Must you rent an office in the most prestigious building downtown? Should you buy a storefront close to a busy intersection? Do clients even care? Work-life balance and value per square foot matter, but the most important factor will always be: The lead generation potential of your office space. Here’s how to choose an office […]

I get asked this question often.  If you were to search for an answer to this question online you would probably find varying levels of blog fluff from internet marketing gurus telling you that there is no right answer to how often a law firm should blog and that you need to think about your […]

Local Service Ads (LSAs), a relatively new feature in the Google Ads platform, can be a great way for law firms to get calls from prospective clients. You only pay for actual leads (in theory), and if you get a junk call, you can dispute the charge. This article will explain the inner workings of […]

Much has been written about what percentage of gross revenue law firms should spend on marketing (see the National Law Review (1)), so we won’t repeat those figures here. Besides, that doesn’t give you actionable information about how to allocate that budget, what channels to pursue, and ultimately, how to get more cases. Our goal […]

Whether you work in a law firm or operate as a solo practice, you’ve probably put a lot of thought into how you can get your name out there for potential clients to find. In the past, certain forms of communication between attorney and client were heavily regulated, if not outright prohibited, but a series […]