In my latest guest post I wrote about a problem that many Internet marketing deal with – receiving low quality, unqualified leads from PPC advertising. You can check it out on the PPC strategy blog PPC Hero.
This post covers:
- Why so many unqualified leads come from PPC advertising
- Why you don’t want to get as many leads as possible
- Why unqualified leads are so costly
- How to get leads to qualify themselves
- How to tell leads that they are unqualified
- Real world examples from our clients
Head on over to PPC Hero to check it out.