Guest Post on PPC Hero – What to Do About Low Quality Leads

In my latest guest post I wrote about a problem that many Internet marketing deal with – receiving low quality, unqualified leads from PPC advertising. You can check it out on the PPC strategy blog PPC Hero.

Overview:

This post covers:

1. Why so many unqualified leads come from PPC advertising
2. Why you don’t want to get as many leads as possible
3. Why unqualified leads are so costly
4. How to get leads to qualify themselves
5. How to tell leads that they are unqualified
6. Real world examples from our clients

Head on over to PPC Hero to check it out.