Spanish Content Creation +Strategy for Law Firm Websites
The most effective search engine optimization (SEO) strategies rely heavily on topical and interesting content that is created with an emphasis on converting visitors into clients. An important differentiator in some markets is the ability for a law firm to attract and convert Spanish-speaking clients.
Different than simply translating legal content into Spanish, we are able to provide high-level Spanish content that is optimized for SEO and written by attorneys admitted in the United States that are fluent Spanish speakers. Beyond that, our clients enjoy the ability to regularly publish content that is approachable and optimized for human consumption.
Attract Spanish-Speaking Clients
To draw potential clients to your firm’s website, you need content that provides a real conveyance of an understanding the issues that both visitors and Google will consider authoritative. You would be surprised how much Spanish content is duplicated or redundant to other published content on the web.
Our writers focus on creating content about your legal services and areas of practice that someone will actually read and convert into a client. Specifically with our Spanish language web content, we focus on directing the content at a Spanish-speaking audience. This means we write the content from the ground up, in Spanish, rather than relying on ineffective online translations.
We provide a number of content marketing services for law firms that are also available in Spanish, including:
- Website copy
- Website translation
- Adwords advertisements
- Advertising copy
- Practice area pages
- Legal resource pages
- Blog posts
- Web results descriptions
- Google local profiles
From there, our editorial staff works with our SEO team to produce optimized content that will lead to visibility. We work to target the keywords and areas of information that will bring traffic to your site. Part of this is ensuring that our content is unique – not generated by robots or converted from other websites. Our Spanish language web content is also naturally written by native Spanish speakers, not translated by machines.
Legal Blogs and Content for a Spanish-Speaking Audience
Our writers can produce powerful, ongoing content as part of an overall marketing strategy that we use to produce ongoing content which allows your visibility to grow. It is not uncommon for our blog content to get cited or picked up by national outlets. Naturally, this increases the profile of your firm.
Our blogs focus on a variety of topics, shaped by what potential clients search for and what’s going on in your area of practice. We frequently keep our clients’ websites filled with information about:
- Interesting content – When people are asking questions about unique or interesting points of law, we want our clients’ blogs to be the place they go to find the answers.
- Supreme Court cases – When SCOTUS or your state’s Supreme Court hands down a new case affecting your area of practice, we want to write about it.
- New laws – When new legislation affects your clients’ cases, we want them to know about the changes.
- Guides – Clients want to understand how the law works. Our guides aim to answer questions such as “What do I do when…,” “How do I…,” and “Can I….”
- News – When big or interesting cases take place in your area, people are looking for a legal take on the news. We help direct those info-seekers to your practice.
A robust series of blog posts is an indispensable tool that helps us support your other web content and attract visitors to your site. It also gives you a cache of content that are able to share on social media sites like LinkedIn, garnering potential referrals and backlinks.
Our Spanish Language Legal Content is Written by Attorneys Who are Native Speaking
Our in-house editorial team is comprised of attorneys and writers who have experience and expertise in the field they’re writing about. Our Spanish-language legal content is written by native Spanish speakers who are also attorneys with actual legal experience in the United States.
This gives your web content a clear edge on the content your competitors may have. While they may rely on non-legal writers or translators to give basic overviews with intensive research, our writers can speak from experience and write about topics that matter. While other sites may need to rely on clunky machine translations, our content is originally written in Spanish to attract potential clients.
Get Started Translating Your Web Site or Providing Spanish-Language Legal Content
Whether you are looking for Spanish web content for your law firm’s website or the entire range of services that we offer, contact us today. We can assemble a full content strategy for your firm, implement strong on-site SEO, run the entire spanish SEO campaign, or simply provide ongoing Spanish content as part of the marketing campaign to your existing site. For more information about the services we offer, contact us online or call us today at (215) 309-1631.