SEO + Online Marketing
Here’s a scenario: your business isn’t performing as well as you’d like it to be when it comes to inbound organic search traffic. You want your website to have better visibility and generate leads, but you lack either the time, background or the budget to bring on a full-time, in-house digital marketing and SEO consulting team.
At Majux, we understand that businesses have different needs, and that every industry and market is unique. Budget, time, and staff constraints are issues that all businesses deal with. Often, digital marketing falls through the cracks. Majux can function as your full-time outsourced internet marketing department within a few weeks of our initial consultation.
We are also able to fit into your company seamlessly, whether you are looking to support an in-house marketing team or supplement a new campaign. We have worked as part of large Fortune 500 teams as well as being specialists who a parent company moves around to new products or lines that need specific attention.
Unlike other ‘SEO companies’, we are not looking to hold your web properties hostage or lock you into a long-term contract. We like to let the value of the service we provide speak for itself.
The Majux Process
Typically, the first step in any engagement is a data collection/review period. If you are not currently tracking data and conversions properly, we can set that up prior to this process.
We will then analyze all available data to identify deficiencies in your funnel, targeting and/or messaging. Sometimes, we will supplement this with qualitative data that we collet through UX or focus group surveys.
Building the Strategy
We then will build your targeting and content strategy. This often contains data from several different sources. This will act as the roadmap to who we target and how we convert them. We often have clients who open completely new channels of business as a result of this process.
Once we have the data and audience, we build conversion funnels to convert that audience and visitors into sales and/or leads. This process often results in a full redesign of your website, but it doesn’t have to.
Ongoing Targeting and Visibility
Next, we continuously feed the newly created funnels with a full a content, visibility, PPC and SEO strategy.
Ongoing Data Measurement and Conversion Improvement
In an ongoing sense, we also measure the performance of the website and its content. Conversion percentage can always be higher, regardless of what it is currently. We are continuously working in the background to increase visitors and how many of those visitors convert into a lead or sale.
Our “SEO” & Marketing Services
No bloat, no excess, and no charges for services you don’t need. Services we offer include:
- Website Design
- eCommerce Website Design
- eCommerce SEO
- Website Management
- On-Site SEO/Conversion Optimization
- Negative SEO Cleanup and Monitoring
- Google Local Optimization/Creation/Clean Up
- SEO Consulting
- Content Creation/Marketing
- Paid Search Management (Google Adwords)
- Competitive Analysis
- SEO Site Audits
- SEO Reporting and Conversion Tracking
- Video and Testimonial Marketing
Industries We’re in
Our clients come from a diverse background. We serve businesses large and small, new and well-established, virtual and brick-and-mortar. The companies we work with come from across the world. We have built customer-generating marketing presences for companies from a wide range of industries, including:
- Affiliate Marketing
- Auto Dealerships
- Medical Device
- Medical Marijuana
- Merchant Services
- Payment Processing
- Personal Brands
- Real Estate
If you don’t see your industry on the list, it doesn’t mean that we don’t have experience in it. It may just be the fact that we ran out of room. Try us.
What Makes Us Different
As a matter of guiding principle, we exist solely to make your phone ring. We live the mantra “conversion-first” in everything that we do. When we began providing digital marketing solutions to law firms around the U.S., this outlook was very different from how many firms viewed the benefits their marketing departments were intended to provide. Over the years, the ‘conversion-first’ mindset has spread and so have our services. Although the toolbox is ever-changing, the intended end result does not – to make your phone ring.
Not Sure Where to Get Started?
When you work with Majux, you get committed, personal, one-on-one counseling. We are not a massive corporation. We will not make you wait, bounce you between departments, or make you fill out pointless forms. We can walk you through what all of the digital marketing jargon means and how it can benefit your business in the real world. We will work to build a close business relationship with you so that we can best serve your needs. Give us a call – we’re here to help.
We Know Onsite SEO Optimization
You might be in reasonable health now, but in order to stay that way, you need to visit a doctor for regular checkups. Now imagine if all of the things that could cause illness or death evolved at a lightning-fast pace. The same principle applies to websites: simply having a website isn’t enough. In order to rank well on major search engines and be visible to potential clients, it’s necessary to perform periodic on-page clean-ups. Further, Google is constantly changing how it evaluates and rewards onsite SEO factors.
While content and features on your site may have initially functioned perfectly, the components of any given website are vulnerable to change over time. Change in Google’s algorithms, new web browsers, updates in WordPress or content management systems can all wreak havoc on your site’s visibility over time. If your company’s site is riddled with dead links, missing pages, typos, or content that is no longer relevant and driving traffic, Google is going to take notice, and your rankings are going to suffer for it. Age might not even be the issue, you may have a new site and not be aware that there are behind-the-scenes improvements that you can make.
SEO Site Audits
A “site audit” is the term for when a website is analyzed for all of the things that Google likes about its pages and content. Think of a site audit as a diagnostic tool used to assess what can be done to your site to improve overall search engine visibility. Even if your website looks and functions beautifully, regular site audits are still critical for picking up on small — sometimes unnoticeable — flaws and omissions, which can damage the way your site is perceived by an algorithm and hurt your rankings in turn. Our team an perform a thorough, in-depth site audit that provides actionable research to help you get the most out of your site’s SEO potential.
In 2018, Google finally caught up to the fact that more people are interacting with the web from their smartphone than desktop. Almost all websites on the internet are now evaluated by Google based on how much Google likes the mobile version of their website. The issue is that there is a completely different set of rules and parameters that Google evaluates mobile websites by. Overnight, mobile onsite and technical SEO factors became the most important consideration. It’s called mobile-first indexing and many website owners (and even SEOs) are not even aware if their website is being indexed “mobile-first”. We know mobile SEO optimization and how to implement onsite SEO factors to appeal to Google’s push toward mobile-first indexing.
- Title tags and meta tags. Are you taking advantage of title tags and meta keyword tags? Are your titles too long to display properly? Do your tags include primary and secondary keywords?
- Keyword density/mix. Having the right mix of keywords in your content, titles, H2 headings and internal link structure is very important to the credit and authority Google gives your site regarding those keywords. Overdo it and Google will think you are trying to game the system. Don’t write enough and Google won’t give you credit for a certain topic. Both can hurt your ability to rank for that keyword. Our audit lets us know of over and under-optimized keyword densities and problematic pages that we can then correct.
If your content is dated, irrelevant, or inaccurate, Google is going to notice. Content that is duplicated within more than a 5% match of any other copy on the internet can also be problematic. Is there more than one URL for each piece of content and is your content served from a secure version of your site?Content consistency and formatting is also important. Do you have enough content? Does it include images or keywords? Is the page formatted well? Do blog posts and content areas have strong, relevant headlines that will lead potential visitors to the content? On-page clean-up can weed out useless content that fails to share interesting information and snag visitors. Our team can evaluate your content strategy, structure, and organization to make sure that is it all set up in the best possible way.
“Readability” and “Accessibility”
Aesthetics are important. While an algorithm might not care about your page’s color scheme, your human visitors will. If your content looks dated, is poorly organized, or is hard to read, visitors will bounce away to a page that’s easier on the eyes.
Technical SEO + Error Analysis
There are so many technical metrics that Google uses to evaluate websites. Even websites that were in the best possible shape on year ago can instantly have technical SEO problems due to an algorithm shift or WordPress update. Have you ever been disappointed by a “404 Page Not Found screen?” A 404 is just one of the dozens of different types of issues that can seriously affect your SEO in a negative way. The more that exist on your site, the more damage will be done to your SEO rankings. Does your homepage show up as the first result for certain search terms? Are there problems with your sitemap or robots.txt files? How many pages are returned? We have seen it all and can help your website be in the best possible shape from a technical SEO perspective.
- URL quality. Are your URLs relevant? Are they short, to-the-point, and descriptive?
- Schema data. Schema data refers to a specific markup of data that your website (specifically the pages within it) gives to the search engines to help them know more about the information on that page and put it in the right place within its search results. Think of it as a language that search engines use. It is invisible to the visitor but very important to how your data is presented within the search engine results.
- Site speed. Site speed is very important to how well your site performs in terms of conversion, user experience, and SEO. There are several fixes that can be implemented to improve site speed to a level that balances function and performance.
- 301s/404s. This refers to pages that are missing or can no longer be found on your site. A number of things can lead to pages not being found. It is crucial to reduce the number of pages “not found” within your website to as low a number as possible, most preferably zero. Our software allows us to track down every non-existent page that is being linked to from both within and outside your site. We then redirect those broken links to the page that is the most likely to convert the visitor into a lead.
- WordPress/site security. WordPress has a number of issues that can be exploited in pesky, malicious, and downright dangerous ways. Not all security issues take the form of malware or viruses that are spread. You may not even know that your site is infected or that it is affecting how well your site ranks in the search engines. As part of our site audit, we scan your site, track down any malicious code or plugins, and clean the site. You would be surprised how often this happens.
- Google Analytics creates detailed statistics about a website’s traffic, including where it comes from, where it goes, and how long it stays.
Both internal link structure and external links are important. Making sure that your internal link structure is set up and optimized properly will ensure that the right pages are within Google’s cache and that there are not any links on your site that are dead ends or invisible. Navigating a website should be easy. For example, a visitor should never find themselves viewing a blog entry with no button to return “home.” Links should be constantly available, flow logically, and lead somewhere. Broken links are a surefire way to take an SEO hit. Additionally, the quality of the internal links is important. Do you have enough internal links on your site? Are any of them broken, or lead incorrect pages? Are the links displayed in long, ugly strings, or are they neatly contained within anchor text phrases that will entice visitors to click and browse? All of this mattes.
Negative or maliciously built backlinks that exist offsite can also hurt your visibility. Knowing how to detect, evaluate and properly disavow negative backlinks is important.
Conversion Optimization + Onsite Signals
Google now evaluates and rewards your SEO ranking and visibility by how visitors interact with your website. Do users click through on your search result for very popular search phrase? Google notices. Do people click back out after hitting your site from Google search and then click on a competitor’s search result? Google notices. All of these onsite signals that Google is able to identify is why it is now hyper-important to constantly evaluate and improve onsite and design elements so that they help people interact and convert with your site in the best possible way. We are able to identify, diagnose, and fix problematic pages on your site. It could be pages that don’t keep visitors, features that don’t perform or display correctly, or something else entirely. It could be site layout, it could be page hierarchy/organization, it could be that it takes too many clicks to checkout, it could be that internal links don’t flow well. We can go through each page individually based on a number of identifying metrics and increase your conversion rate site-wide.
SEO Consulting and Project-Based Services
We know that a full-service solution doesn’t fit into every business’ needs or budget. We’re flexible. Our project- and consulting-based services are competitively and individually priced. Think of it as your digital marketing menu. All project-based services have a dedicated Majux team member that will act as your point-of-contact for all things marketing. To get started, or for more information about any of these services, give us a call at (215) 309-1631.