SEO for Fortune 500 and Large Companies
Enterprise SEO comes with a unique set of challenges, and whether you need an audit for your 5,000+ page site or help to incorporate the website of a newly-acquired subsidiary into your own, we’re happy to talk. We’ve seen it all, and we can help eCommerce brands, Fortune 500 companies, and other large companies increase keyword traffic, and most importantly, revenue.
We work with a small number of partners on Fortune’s Fortune 500 list and several more in the Fortune 1000. We fully understand the unique desires and challenges of large international brands as they bring their digital strategy to market.
SEO for Large Companies
Not every enterprise needs a huge website, but even if a large company has fewer than 250 pages, it will still need special consideration. Enterprise businesses often have an established brand, consistent media presence, and the authority to set themselves apart online; we can leverage all of these factors to create a winning search strategy that will lead directly to more revenue.
Enterprise companies with pre-existing brand equity can often compete for ultra high-level keywords that smaller companies cannot. We can optimize your website, create content based on keyword research, and execute a targeted digital PR campaign to catapult you to the top of the search engine results pages (SERPs).
Unique SEO Considerations for Large Websites
Even if your company isn’t among the Fortune 500, your website might be something we SEOs consider an “enterprise” website. Do you have 1000’s of pages or SKUs? Give us a call — we’d be happy to have a look. Huge sites will often have two issues that smaller sites don’t need to deal with: scalability and indexability.
Is Your SEO and Content Process Scalable?
We can help you set up an SEO-friendly template so that you don’t have to manually optimize 10,000+ pages, and we can perform audits that will identify site-wide issues that need cleaning up. Additionally, we can either work with your dev team to implement our list of recommended optimizations, or we can handle everything on our end.
We also have experience with compliance processes and content production. We can work with your internal team in whichever manner allows for the most nimble and proactive content strategy possible.
Is Every Important Page on your Website Getting Indexed?
We’ll also make sure your entire site is getting indexed, and whether we have to optimize your “crawl budget” by updating your robots.txt file (basically telling Google what pages not to crawl and index), creating a new sitemap, or streamlining your internal linking structure, we will make sure that Google is seeing every bit of content you want it to see.
Tracking the Results: Tie Rankings to Revenue
All of these “search engine optimizations” are great, but what do they matter if you don’t get more leads, customers, or revenue?
We can either set your website up with Tag Manager and Analytics (Google or Adobe) from scratch, or we’ll audit your current analytics implementation. We then can build a customized and real-time reporting dashboard that measures the exact KPIs that your team needs.
What’s a “Conversion” in Enterprise SEO?
In website tracking terms, a “conversion” is an action your site visitors perform that has value to you. For instance, you want to know every time someone clicks a “call now” button, a form submission button, or a PDF download button.
Keeping track of these user actions will help you improve the overall user experience (UX) of your website, and you will be able to better determine whether your content satisfies user demand.
Pulling Your Data into a Beautiful, Readable Dashboard
After setting up conversion actions that we can track, we will build an attractive and easy-to-use dashboard in Google Data Studio — this is a simple interface in which you can view all of your traffic and conversion data. In short, we use APIs to connect Google Ads data, Google Search Console data, Google Analytics data, and a number of other platforms directly to your Google Data Studio dashboard. Reporting has never been easier!
Multiple Domains? No Problem!
Enterprise companies often use multiple websites or subdomains (ex. subdomain.yoursite.com) to conduct business. If that’s the case, and if interactions across these domains are tied to one another, you will need to set up cross-domain tracking.
For instance, if a customer arrives at your product page via organic search, clicks the “buy now” button, and then is taken off to your shop.yoursite.com subdomain, you’ll want to be able to attribute that eventual sale to the original landing page. Cross domain tracking accomplishes exactly that.
Managing Multiple Data Sources and Integrations
Large organizations often have multiple product groups and sub-entities operating in different parts of the world. Very often, these groups have different CRM systems, email marketing software, apps tied to SQL servers, and so on. We have experience integrating multiple data sources and destinations into one strategy and reporting dashboard so that they can integrate seamlessly to be both used effectively and measured accurately.
We can Either Work Within your CMS or Start from Scratch
Do you want to build a shiny new WordPress site from scratch, or do you need us to work within your existing CMS structure? We’ve seen it all, from Craft CMS to Squarespace and proprietary dinosaurs from the early 2000s, and we’re happy to get our hands dirty in whatever content management system necessary. As mentioned above, we can also coordinate with your dev team to implement your SEO strategy — we may not have to enter your CMS at all.
Link Building, Brand Management, and Brand Protection
If your niche is even a little bit competitive, you won’t rank for your desired terms without any backlinks to your site. We will improve your local, national, and global web presence by building high-quality backlinks to your site, and we will do so by mixing cutting edge content strategies with traditional PR methods.
Do you have any other questions about how we can help your online strategy? We’d love to hear from you.