Paid Search, PPC and Google Adwords
Paid search marketing means your business posts an advertisement in the sponsored listings of a partner site or a search engine. Pay-Per-Click (PPC) is exactly what it sounds like, while pay per display (“impression”) – the other form of paid search – is called Cost-Per-Impression (CPM). When implemented effectively, CPM and especially PPC can provide a huge boost to your organic (unpaid) traffic.
Paid search channels allow you as the advertiser to tell Google what words you want to appear for, what offer you want to show the potential customer and what page you want to send them to. You get to decide what is right for your business and wrestle back control from Google. You know your audience and this channel allows you to target them as specifically or broadly as you like.
Pay-per-click allows you to update your ads instantly and even decide what geographic areas of the country to advertise in. You can also test your ads against each other to see what your customers actually respond to rather than wasting your money with hypothetical questions in focus groups.
How the Pay-Per-Click (PPC) Model Works:
- You decide which keywords you want to show for. Make sure that these are high quality and relevant keywords to your business.
- You write the ads and designate the page that a user is taken to (called a landing page).
- You set the bid you are willing to pay and every time someone clicks on your ad, you pay Google a certain amount of money. This can be as little as a couple of cents or as much as $100’s of dollars (though that is a rare case).
Our Paid Search Services Include:
- Campaign Research/Design
- Landing Page Creation
- Audience Targeting and Retargeting
- Conversion Analysis
- Constant A/B and Split Testing
- Traffic Analysis
Display ads are more flexible and elaborate than text ads. They can feature images, video, and other graphics. We make sure your display ads are optimized for any device, so that potential customers see an appealing, responsive presentation. Display ads can be extremely cost-effective technique for expanding your audience.
HTML stands for “Hyper Text Markup Language.” HTML5 ads feature movement, and in many cases, can nearly double your interaction rate.
Text ads are most basic types of ads offered by Google. They consist of three elements: a headline, display URL, and a short description. All are limited to a few dozen characters – making research and copywriting crucial to success.
You know those ads that seem to follow you around as you go from website to website? Well, they don’t just seem like they are following you around – they actually do follow you around. In the digital environment, users’ attention is constantly being drawn from one stimuli to the next. Just because a user left your site doesn’t mean that they are not willing to make a purchase. They may have just had a phone ring or decided to check Facebook. Remarketing ads follow them around and remind them of your business and its offers. You target users very specifically, for example, only targeting users who haven’t made a purchase or only those who have.
In 2015, Google unveiled a feature called ‘Customer Match,’ which enables advertisers to specifically target customers. We use the Google Display Network to help advertisers target by topic, geography, demographic, and other metrics. With placement targeting, we display ads on websites of your choosing. Through contextual targeting, we display ads on sites related to the keywords your customers are looking for.
Every year smartphone and tablet usage increases, in fact this year users will spend more time on their mobile devices than on desktop devices! These users utilize the mobile devices differently than they utilize the desktop and the pay per click strategy needs to reflect that. There is a specific reason they are on their mobile device and it is important to align the pay per click campaign with it. We are able to use advanced Google features such as click-to-call where a user calls you directly from the ad as well as mobile specific ad formats.
Social and Website Advertising
You need to be able to reach your users where they are and increasingly, this is on the social networks. Businesses need a different strategy for pay per click when they utilize these networks for advertising because the user is not actively searching for your product or service. We help you drive the business results from these networks.
Why You Need a Professional To Run Your AdWords Campaign
Though the premise of Pay Per Click is simple to understand, in reality the competition is intense and the strategies, tactics and nuances take years to learn and change often.
For example, even though you are bidding on a particular keyword you may actually show for a totally different search phrase. This is because AdWords has different “match types” and the default match type is set to broadly interpret what your keyword means. You may bid on the keyword Santa Barbara Real Estate Agent and actually show for the phrase San Diego House Hunter TV Show.
There are many firms out there who have PPC as a service, but it is not necessarily their specialty, so they wing it. This wastes an enormous amount of client spend as well as drives up the click fees for everyone involved. On top of that, these firms don’t even track the results! They simply say they can get you X number of clicks for X number of dollars.
Well, your business probably doesn’t pay its employees in clicks! We focus on getting you the leads and the sales from the pay per click efforts.
We manage the Adwords campaigns for a variety of businesses and industries. No matter your industry, the age of your business, the size of your business, your SEO experience level, or your advertising budget, we can help. If you are interested in learning about what Majux can do for your company with PPC Google Adwords, contact us online or give us a call at (800) 856-5761 for an initial consultation.
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