SEO, Paid Search & Web Design for eCommerce
eCommerce sites bring their own unique set of challenges when it comes to development and marketing. Unlike a website focused on service, where the conversion-point is a call or email, an eCommerce site must do much more. There are several levels of user experience, conversion, content, and promotion that are necessary to promote sales. On top of that, the site must function properly to automatically process payments, take and ship orders, and update inventory. Our team is well-versed in developing and marketing Magento, Shopify, Amazon Product integration, SquareSpace, Drupal, Opencart, and WordPress eCommerce sites.
The inbound process is different as well – there needs to be integration between content, SEO, social, paid search, remarketing.
eCommerce Site Development
We have designed eCommerce sites in WordPress, Drupal, Shopify, SquareSpace and Magento. Choosing the right platform for your online store is a crucial first step that is unique to your future payment processing, customization, product offering and marketing needs.
Our eCommerce solutions are fully automated – what this means for you is that once a project is launched, you can step back from payment processing, fulfillment, and inventory management to focus on growing your bottom line. Here’s an example of some of the individual considerations involved in selecting your platform:
The first step in our process is the actual sale. A customer purchasing a product immediately starts a chain reaction that automatically drives that sale through the rest of the fulfillment process.
Whether you want to capture your payments using Paypal, Credit Cards, or even Bitcoin, securely processing these payments is the next and most vital step in the eCommerce sales process.
The next step is to send the transactional and shipping data securely to your dropshipper for fulfillment. We can develop a custom solution to help your site communicate directly with your warehouse.
Once the ordered item has left the warehouse, your site will automatically update its live inventory to match your warehouse. Don’t be blindsided by a hot seller – custom alerts let you know when products run low.
WooCommerce eCommerce Development
WooCommerce is quickly becoming one of the most popular options for eCommerce site development. WooCommerce is WordPress’ answer to the demand for eCommerce platforms and lands somewhere in the middle between Shopify and Magento when it comes to customization and automation. Compared to Shopify, WooCommerce can provide a higher level of theme and shop customization and it’s support from the WordPress community means that there’s no shortage of developers and documentation to figure out any issue that might be plaguing your installation. Because of this support from the WordPress Community WooCommerce is continually growing to provide more and more features for developers. Our team has designed, launched and marketed many eCommerce sites based on WooCommerce.
Recent eCommerce Projects
Majux recently had the pleasure of working with Faby Nails, a world-renowned producer of high-end Italian nail lacquers. We were contacted to develop a fully automated eCommerce solution to help them start selling their products in the United States. Our final product has the following features:
- Full responsive design for ease of use by consumers on desktops, tablets, and mobile devices
- Integrated payment processing solutions to accept all major credit cards, PayPal payments, and BitCoin
- Fully automated process from the initial sale to the final shipment of the product
- Multiple storefronts for consumers, retailers, and wholesalers
- Integration of live warehouse data to track inventory within Magento
Il Re Olive Oil
We recently designed the branding, creative and website design for Il Re Olive Oil. The site is designed in WooCommerce and the client requested an emphasis on ease-of-purchase path and simplicity of design.
- Fully responsive WooCommerce design
- Integrated payment processing solutions to accept all major credit cards
- Fully automated tracking from the initial sale to the final shipment of the product
- Automated repurchase email reminders as well as point-of-sale email list integration
- Automated receipt and shipment tracking email generation
Paid Search for eCommerce
eCommerce provides special opportunities for paid search. Getting a user to pull out their credit card and make a purchase requires a different strategy than getting a user to complete a form. Different audiences from the different networks also have different needs, expectations and challenges to overcome before they make a purchase. Someone from Facebook on a mobile phone is different than someone from a desktop on AdWords and we are able to adopt our messages to get you those sales. We work with hard data to find the right media mix for your eCommerce store. This can involve:
Abandoned Shopping Cart Remarketing
Just because a user didn’t make the purchase initially doesn’t mean they aren’t interested. The world is constantly interrupting eCommerce shopping and it is our job to get them back to your eCommerce store to make a purchase. We can remarket to users based on the fact that they didn’t buy and can even more precisely target by what items they had in their shopping cart when they left.
Facebook and Facebook Network Display Ads
We can utilize psychographic and demographic data to reach just the right audience. We work with you to understand your ideal customer and then go out to the networks and display your ads to them. We can also serve ads to current customer email lists with the Facebook display network.
Custom Audience Ads and Repurchase Cycle Ads
We can take a list of known email addresses, such as those who have purchased from you before and specifically show them ads for your eCommerce store. Often your best new customer is a current customer.