SEO and Internet Marketing for Law Firms

Majux The Proof

Search engine marketing and inbound content marketing is the most stable form of digital marketing you can have as a part of your overall strategy. When handled properly, you can accomplish almost any marketing objecting through inbound, be it visibility, brand protection and new markets.

Seo / Inbound Marketing

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  • Content Marketing
  • Conversion Optimization
  • Google Places/Local Optimization
  • Onsite Management
  • Onsite Optimization
  • Reputation Management
  • Research/Strategy
  • Technical SEO
  • Tracking/Reporting

The Proof

It’s no secret that online marketing spend in the legal industry is at an all-time high.  The subject has been covered thoroughly in Bar Journals and Legal Newspapers.  If you still don’t think your competition is devoting marketing resources toward getting in front of potential clients online, Google your practice area – see who shows up. Now disregard that fact for a second (just because your competition is doing something isn’t necessarily enough of a reason to jump into the ring yourself.)  Think about this instead – in the last five-to-ten years, an entire generation of individuals and executives who are in a position to purchase legal services (either within their organization on on their own) has become knowledgeable and comfortable enough doing their research on the web .  People research everything from the purchase of a new car to which restaurant to go to. It’s almost counter intuitive to think that those same individuals or business owners wouldn’t devote some amount of time to vetting an attorney prior to hiring them.

How Clients Find Lawyers has Changed

Six years ago, someone in need of an attorney would have asked for a referral from their accountant or colleague. The simple fact is that websites like Google, Legalzoom, and review sites have changed the landscape. These days, even if a referral is made, the purchaser typically does some amount of research on their own. In fact, in 2014 it was estimated that roughly 75% of purchasers of legal services researched an attorney online before deciding to hire them. This percentage takes into account many different practice areas and levels of sophistication, but that is a very large number of potential clients ignore, regardless of the practice area.

So ask yourself these questions: Is the money you spent on a website worth it if no one can find you? What would happen if a potential client was referred to you and they couldn’t find you on the web? What would happen if they searched for you and all of your competitor’s accolades came up ahead of yours? Would that potential client think twice about retaining you or ask for another referral? Here’s a bigger question: Are you marketing dollars being spent properly if they are not part of a larger, coordinated marketing effort that integrates web, SEO, content, PR, local marketing, and pay-per-click? Client don’t find legal services in a vacuum and firms don’t make it in front of potential clients by accident (especially if in a marketing-competitive practice). It takes a coordinated effort.

Results That Matter

Our solutions are tailored to fit your firm’s size, practice areas, location, and budget. We continually updates the metrics below which average the first 6 months of results for every lawyer we’ve worked with over the years.

Increase the Visibility of Your Law Firm’s Website

Whether you have a website, are blogging, or already have an online marketing strategy in place, we can help you become better known in any practice you’d like. We’ve helped attorneys launch new practices, run nationally-known blogs, increase perceived authority in a practice area, and get new clients in narrowly-focused litigation practices. We start with your clearly-expressed goals, and custom-tailor a solution to achieve those goals.

Leveraging Content Marketing and PR

We have successfully obtained coverage for our law firm clients in major national online and print publications. You may have seen them featured in NewsWeek, Vice, BuzzFeed, The New York Times, Law.com, The American Bar Journal, The Huffington Post, USA Today, Forbes, and other sites. This not only helps visibility from an SEO perspective but also helps build trust for our clients as nationally-recognized leaders in their practice fields. The other benefit is that national coverage builds trust between your practice and potential clients who visit your site.  It does not matter how large your practice is, we can get you visibility on the local, industry-specific and national stage.

Increase the Quantity and Quality of New Clients

Beyond other SEO companies that promise to get you listed on the front page of Google and increase traffic to your website, we can offer something else they can’t, a full-solution marketing strategy that is constantly churning in the background while you concentrate on your practice. That is because we focus on new clients. How we get there is by providing all the tools that any national firm with a fully-staffed internal marketing department would use – web, content, conversion, PR, SEO, social – whatever makes clients find you.

A Different Approach to Internet Marketing and SEO for Law Firms

What you get in Majux is an outsourced digital marketing company which was founded by two partners who spent a collective 15 years as the Marketing Directors of national and regional practice law firms. That’s what differentiates us from other digital marketing companies. We have a proven track record working with lawyers across almost all areas of practice, including commercial litigation, corporate law, trusts and estates, medical malpractice, criminal defense, and plaintiff’s personal injury. We have worked with clients from across the world and across practice areas. So drop us a line and see how we can revolutionize your marketing strategy. We’ll be your outsourced digital marketing solution – your secret weapon.

  • Average Increase in Traffic 278%
  • Average Increase in First Page Rankings 554%
  • Average Increase in Incoming Web Case Leads 429%
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Talk to the marketing company that makes your phones ring.