Paid Search (PPC) Associate

Our digital marketing agency in Center City, Philadelphia is currently seeking a talented Pay-Per-Click (SEM) Associate to join our rapidly growing team. A qualified candidate for this position is data-driven, savvy in the digital space and comfortable researching, analyzing, optimizing and reporting on multiple ongoing paid search campaigns. This candidate must also display a desire to learn about the paid search marketing industry, stay abreast of updates and collaborate easily in an open-office team environment. Consider applying for this position if you are a results-oriented problem solver who is curious, motivated, analytical, and detail-oriented. 

Responsibilities

  • New campaign setup
  • Bid price adjustment and strategy
  • Develop keyword list and recommendations
  • Writing ad copy
  • Assisting the design team in creation of display and HTML5 ads
  • Contributing to paid search proposals
  • Setting up Google Analytics events, tags, and goal tracking
  • Setting up and evaluating A/B tests
  • Track landing page conversion and recommend improvements
  • Run monthly reports

Requirements

  • BA or BS from a four year College or University
  • Google Adwords certification
  • 2-5 years Google AdWords experience
  • Extensive experience using Google Analytics
  • Experience researching and setting up paid search campaigns
  • Experience setting up Google Tag Manager and Tag Manager events
  • Experience setting up and evaluating A/B tests for ads, campaigns, and landing pages
  • Experience producing measurable results for eCommerce and lead generation campaigns 
  • Knowledge of display advertising and retargeting
  • Knowledge of Google Shopping markup and advertising
  • Experience using paid search tracking, bidding, conversion, optimization, and reporting software
  • Ability to create blog content about PPC campaigns

To be Considered

Please forward your resume, salary requirements and cover letter to [email protected]. Please note that this is a full-time, in-house position. No recruiters or freelancers, please.

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