Public Relations and Content Placement
When business owners think of digital marketing and SEO practices, they sometimes think of their own sites exclusively: How are my meta tags? How are my keywords performing? And so on.
While those people are absolutely correct in thinking that working on their own sites is critical, although somewhat less obvious, it’s also important to be actively mentioned and featured on websites other than your own.
Public Relations and Content Marketing for the New Age
Public relations has become more than just submitting a press release every few weeks – content marketing has become an integral part of any digital marketing campaign. Further, it is crucial to manage a content marketing campaign in such a way that it benefits your SEO efforts. We’ve spent years pruning an extensive list of media contacts which we can use to establish you as an expert in your field and provide your website with traffic and links – crucial to any SEO or search marketing efforts. When managed correctly, SEO and and ‘real-world’ marketing efforts seamlessly benefit.
Why is it Important?
The idea of article placement is to broadcast yourself beyond the scope of your own site. You want people visiting Website X to see a guest post that came from you, and then to enjoy your content so much that they follow a link back to your website.
How does article placement help you? There are two major reasons that article placement is beneficial, no matter what industry you’re working in.
- It builds recognition and authority. It’s not a huge leap in logic to think that the more places you appear on the internet, the more opportunities people have to see your name. External websites provides a great supplement to any traffic that might come directly to your site.
- It builds up citations and backlinks. Citations are mentions of your site which appear on other sites, even where an actual link isn’t present. Backlinks are links back to your site from other sites. Citations and backlinks are viewed favorably by SEO algorithms, and they also help to usher visitors your way.
Here’s the problem. You’re busy running your business. You don’t have time to come up with a robust content marketing strategy, let alone actually writing, handling outreach, or sending articles. After all, you’re most likely not a writer — that’s not what you got into your line of work to accomplish.
Nonetheless, you want to boost your rankings and traffic, and you know guest posts are important to reach that goal. What to do?
We Can Act as Your Company’s Content Marketing and Public Relations Team
We have an experienced team of content markers that can take care of all your article placement, content production, and outreach needs. Our writers are versatile; no matter what topic your business focuses on, we can generate relevant, interesting guest posts on your behalf. We only focus on getting your content featured on well-traveled, reputable websites that will not only provide an SEO benefit, but also will direct qualified referral traffic to your site.
It’s Not Just About Article Placement
We provide a balanced approach of public relations, wherein not only are we interacting with web editors on your behalf, we can also create high-value content for use on your own site that is more likely to become a resource for your field and be shared organically both on other websites and social networks.
The other bit of good news is that we already have existing relationships with the editors of well-traveled and popular websites in a wide variety of niches across the globe.
If you’re interested in learning more about how Majux can accommodate your company’s content marketing, article placement, or digital public relations needs, drop us a line.