5 Reasons Your Law Firm’s Infographic isn’t Generating Buzz
Infographics sometimes get the reputation as being “the holy grail” of backlink and traffic generation. A lot online marketers (particularly on the plaintiff side) are convinced that paying a designer a few hundred dollars to cover some state-specific car accident facts is enough to launch them to the top of the SERPs. However, the truth is that the market for these types of projects is being saturated with similar projects and you’ll need to do a lot more than combining facts to get the value on an infographic. After...
read moreDid Your Law Firm Buy an “SEO Friendly” Website? 6 Tests to Make Sure You Got What You Paid For
A new trend in web design is delivering “SEO Ready” or ”SEO Friendly” websites that should be serving as a solid base for future SEO campaigns. Generally this is an added bonus of the web designer, but in some cases extra fees are charged for this type of set up. So what exactly goes into “SEO Friendly” web design? Here’s a big hint: it should be a lot more than just filling out your title tags for you! While I could easily stretch this article to 4000 words and still not cover all...
read moreMarketing for Law Firms: How Often Should Your Firm Blog?
I get asked this question often. If you were to search for an answer to this question online you would probably find varying levels of blog fluff from internet marketing gurus telling you that there is no right answer to how often a law firm should blog and that you need to think about your goals, time commitment, audience, and so on. I’m here to tell you how to find the baseline of exactly how often your law firm should publish articles in order to positively affect your Google search rank. It should be states (and I will repeat...
read moreWhat are the Big Law Firms Doing Wrong When it Comes to SEO?
I recently wrote an article on the topic of how law firms can determine the frequency that they need to be publishing content. As an exercise related to that post, I dug through the sites belonging to the 10 largest firms in the Philadelphia area to see how often they were publishing content. The firms on this list are perennial AMLaw500 law firms – and some of them are completely butchering their internet marketing strategy. Originally, I was going to use these firms as an example of what the firms with the power of hundreds of...
read moreFive Ways Law Firms Can Get In-House SEO Results (Without Having to Hire Anyone)
I was working recently with a Plaintiff’s firm that was going through some staffing issues. The individuals on their in-house marketing team were of a more traditional legal marketing style-set and weren’t especially well-versed in internet marketing. Internet marketing had recently become a priority for the firm. In order to keep things running smoothly during the transition phases of bringing on some tech-savy marketers, we ended up thinking of some easy ways to offload the more compartmentalized internet marketing...
read moreInternet Marketing Jargon; A Year in Review
Reputation management; so hot right now; reputation management.
read moreSegmenting Keyword Traffic To Pinpoint Practice Specific Losses or Gains
Recently we ran into an interesting issue with one of our legal SEO clients – incoming organic traffic had increased compared to the previous month, yet we noticed a slight drop in the incoming leads that came in through our organic traffic. So our big problem here was: More organic traffic but less leads Some SEO’s might drool at the increase in organic traffic and hop around the real issue (less business for our client) but we like to take the time to really delve into the issue and came up with an analysis that can really...
read moreWhy You Should Check in on Your Google Places (Local) Profile Categories
We've noticed that Google has been adding local search results into more and more SERPs lately. It makes sense with the much-publicized growth of phone and mobile device search and Google's desire to hold onto that market. Here are some tips for your profile.
read moreHow does Pagerank Affect Internet Marketing for Attorneys?
What effect does pagerank have on the internet marketing efforts of attorneys, accountants, and professional services? What is it, how often does it update, and how can a small firm compete with the big boys?
read moreWhy Internet Marketing has Such a Large Return on Investment
The advantages of marketing on the internet boil down to a few unique factors. Whether you are an accountant, attorney, retail space, pizza shop, or a virtual business - if you are not actively ensuring that your company is found where potential customers are looking, you are losing out on new business.
read moreInternet Marketing for Accountants: The Unknown Frontier
CPAs and accounting firms have traditionally treaded in the physical world of marketing, hoping to attract attention from potential clients as potential client's needs identify themselves. The truth is, a focused SEO strategy can help a great deal in bringing these potential clients to your doorstep.
read moreFive ‘Real World’ Marketing Mistakes that Companies Make
Obviously, we often talk quite a bit about internet marketing here. But no one can igore 'real world' business development. There are many common mistakes that can occur in a “real world” marketing scenario, leading to dissatisfied clients, ineffective strategies, and wasted budget. Here are a few of the major mistakes many marketing companies can fall into.
read moreInternet Marketing in Philadelphia – How can it help your small business?
Obviously, marketing is a critical element to any business strategy. Internet marketing is shifting that paradigm, and adding or shifting budget away from traditional marketing initiatives in favor of internet marketing can have added benefits for you company.
read moreHow SEO Can Help Brick and Mortar Businesses
Google search is the new Yellow Pages. This is a reality in 2012, and for a company of any kind to succeed, an online presence is extremely important. This is especially true for retail or other 'brick and mortar' businesses navigating a difficult economy. Search engine optimization can put your business on Google’s map (literally).
read moreWhat to Look for When Hiring an Internet Marketing Company
How can you tell if an internet marketing company is legitimate or not? Internet marketing is a quickly growing field full of encouraging success stories, but growth can sometimes invite imitation, and some internet marketing companies may not be what you are looking for. So, how do you separate the good from the not so good? There are several simple signs that an internet marketing company is on the right track.
read moreIs It Time For Your Law Firm to Switch From FindLaw?
FindLaw has been a popular legal marketing resource, claiming to be “the world’s leading producer of internet marketing solutions for law firms.” Unfortunately, there seem to be a number of downsides that may indicate that it is time for your law firm to think about making a switch or avoid the service if your firm is thinking about adding internet marketing to your business development mix.
read moreInternet Marketing for Attorneys – Google Local Results
Thanks to the changes Google recently made, Google Local results have never been a more lucrative position to be in on a search engine results page, and appearing on that list has never been more important for your business.
read moreWhat kind of attorneys are searched for on the internet most often?
What types of attorneys are searched for the most often on the internet? Well, in the broadest sense, below is your answer - the 22 most searched for types of attorneys according to Google. This chart is based on the local (United states) search volume and competition for the exact match keywords of macro-level legal practices.
read moreWeb marketing for attorneys – 3 ways to convert more website visitors into new clients
We regularly cover strategies to help attorneys get more web visits and get better placement in search engines, but what is sometimes overlooked is how you can turn those visits into a steady stream of new clients.
read moreLegal Marketing Tips – Press Releases that Double as Internet Marketing Tools
So if you are doing any kind of legal marketing for your law firm, you should be regularly writing and issuing press releases, correct? Well if you aren't writing your press releases with both your press audience and Google in mind, you are doing it wrong. Here are some tips to help you leverage the press releases you are issuing so that they double internet marketing vehicles.
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